Sales, marketing and public relations professionals
Specjaliści do spraw sprzedaży, marketingu i public relations · occupation group 243. What employees earned in October 2024, from Statistics Poland (GUS), with take-home pay. About 231 800 people worked in this group.
Typical jobs: Product Manager / Product Owner · Copywriter / Content Writer · Marketing Manager / Specialist · SEO / SEM Specialist · Social Media Manager · PR Specialist / Brand Manager
Pay range
Most employees (the middle 80%) earned between 5 173 PLN and 17 022 PLN gross, which is about 3 856 PLN to 11 933 PLN take-home.
- 5 173
- 6 100
- 6 893
- 7 700
- 8 623
- 9 727
- 11 164
- 13 252
- 17 022
Each bar is the most that the lowest-paid 10%, 20%, … 90% of employees earned. 50% is the median. k = thousand PLN.
Pay by years of experience
Average gross pay by total length of service.
- 8 542
- 9 055
- 10 023
- 10 529
- 11 193
- 11 479
Public or private sector
On average 10 326 PLN in the private sector and 10 049 PLN in the public sector.
October 2024 figures. Statistics Poland runs this survey every two years; the next edition covers October 2026. Since then pay has kept rising: the national average grew 8.6% in 2025. It covers employees of employers with 10 or more staff, so B2B contractors and very small firms are not included.
Job titles in this group
Includes: Advertising and Marketing Professionals · Public Relations Professionals · Technical and Medical Sales Professionals (excluding ICT) · Information and Communications Technology Sales Professionals.
- Analityk trendów rynkowych (cool hunter)
- Autor tekstów i sloganów reklamowych (copywriter)
- Inżynier sprzedaży
- Inżynier sprzedaży technologii i usług teleinformatycznych
- Lobbysta
- Menedżer marki (brand manager)
- Menedżer produktu.(product manager)
- Opiekun klienta
- Przedstawiciel medyczny
- Specjalista analizy i rozwoju rynku
- Specjalista do spraw handlu zagranicznego
- Specjalista do spraw kluczowych klientów (key account manager)
- Specjalista do spraw marketingu i handlu
- Specjalista do spraw mediów interaktywnych
- Specjalista do spraw mediów społecznościowych
- Specjalista do spraw obsługi posprzedażowej
- Specjalista do spraw public relations
- Specjalista do spraw reklamy
- Specjalista do spraw sprzedaży
- Specjalista etyki biznesu
- Specjalista sprzedaży internetowej
- Specjalista sprzedaży technologii i usług informatycznych
- Specjalista zaopatrzenia medycznego
Related occupations
- Finance professionals · 9 650 PLN
- Administration professionals · 9 000 PLN
- Real estate professionals · 9 655 PLN
Source: Statistics Poland (GUS), “Struktura wynagrodzeń według zawodów za październik 2024 r.”, detailed tables published 2026-02-10: average gross pay (table 5), deciles (table 13), pay by length of service (table 10), employees (table 4). Job titles: occupation classification KZiS (2025-11-27); English group names: GUS and ILO ISCO-08. Retrieved 2026-09-25.
Take-home is a regular month on an employment contract under 2026 rules, worked out with this site's calculator: age 26 or over, standard employee costs (250 PLN), the 300 PLN monthly tax relief, no PPK, before the 32% tax bracket.